From Business Insight to Business Action

Organizations often lack two critical capabilities when it comes to making the right decisions for the business: the ability to make accurate predictions about the future, and to then use those predicted insights in conjunction with organizational goals to identify the best possible actions they should take.

IBM recognizes the value created by the synergy between predictive analytics and decision optimization, and is uniquely positioned to help organizations integrate predictive and prescriptive capabilities into their process for achieving optimized business decisions.

This white paper will help organizations understand how predictive and prescriptive actions complement one another and present IBM’s approach to helping businesses create a powerful end-to-end decision management system.