Honda Is Using IBM Watson to Drive Real Changes in Quality Assurance

Honda's process for gathering customer feedback about issues and classifying this information was extremely time consuming as individuals had to read and classify each message, which averages about 310,000 messages per month in Japan alone. So Honda worked with IBM to implement a cognitive solution using IBM Watson Explorer to help extract and classify the incoming feedback.

Cognitive systems are already augmenting human performance and their implementation is likely to accelerate as more organizations understand their potential. As with almost all previous technological innovations, how cognitive systems are implemented, and how humans adapt to them, will determine their success or failure.