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RESEARCH & RESOURCES

Datameer Customer Analytics cover

Using Customer Behavior Analytics to Increase Revenue

January 1, 2017

Customer behavior analytics maximizes the value of customer relationships by identifying actionable insights that drive valuable outcomes. Whether you want to acquire new customers, better engage existing ones, or increase loyalty, customer behavior analytics is needed to make those initiatives successful.

This white paper explores how customer behavior can be the centerpiece of a good customer analytics program.


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