Markerstudy, Ltd. Case Study
January 1, 2016
Markerstudy Group, a leading UK-based general insurance company, serves over 1.75 million customers. The fast-growing company with a strong culture for innovation was established in 2001 to provide insurance solutions, primarily through a network of over 3,000 brokers and intermediaries. Generating annual revenues of over £1.4 billion, the company specializes in commercial and personal auto including niche sectors such as young drivers, high performance cars, taxis, and fleet insurance.
Key to Markerstudy's success in a highly competitive market was its use of a big data analytics platform which allowed the company to provide better service at the point of quote, achieve cost savings, and inform pricing and product development decisions with greater ease and speed.
“With Cloudera Enterprise and SAS Analytics, we have the best-in-breed in big data analytics and Hadoop technology to drive growth. Our investment has
already delivered gains and we believe that we are well-positioned to innovate further as our business needs evolve.” — Dan Fiehn, Group Head of IT (CIO), Markerstudy