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RESEARCH & RESOURCES

Merkle Delivers Connected Consumer Recognition with Its Enterprise Data Hub

June 6, 2016

Maryland-based Merkle is one of the largest and fastest-growing customer relationship marketing agencies in the U.S. This white paper describes how Merkle employs an analytically led, data-driven methodology, along with an enterprise data hub from Cloudera, to help large consumer brand clients build and sustain profitable customer relationships through smarter marketing.


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