May 30, 2024
A single view of accurate, complete, and actionable customer information can be a game-changer for many organizations, but gaining a single, trusted view of all data about a customer is more challenging than ever.
In a multichannel world, data sources are numerous and voluminous. Data is often fragmented in silos and the quality of the data is inconsistent. Data governance and security risks are ever present; organizations need to adhere to evolving data privacy regulations or suffer financial penalties and damage to reputations.
TDWI senior research director David Stodder recently spoke with AWS’s Fei Lang, principal partner solution architect, and Informatica’s Khoi Hoang, VP of global specialists. They discussed how to use modern cloud data platforms, master data management (MDM), and generative AI to overcome these challenges. The discussion addressed practices and solutions for establishing a customer master data resource that can improve data quality, increase efficiency, and accelerate innovation.
Download this Digital Dialogue today to read the highlights of this discussion!