July 28, 2023
Small and midsize businesses (SMBs) now have the potential to harness the power of data in ways that would have been impossible not long ago. Barriers to data insights are no longer insurmountable thanks to cloud computing, inexpensive data storage, and analytics-enriched tools and applications.
At the same time, the explosion in data volume and complexity continues, even for SMBs. With limited IT resources, most SMBs encounter significant challenges when trying to integrate, prepare, and process the data needed to make informed decisions.
Inadequate data platforms and tools such as spreadsheets force SMB executives, managers, and analysts to spend too much time dealing with the data, leaving less time for developing data insights to solve business questions. Potentially valuable data is not only wasted—it also becomes a costly data storage and management problem.
This TDWI Insight Accelerator identifies key issues that SMBs need to address and offers recommendations for modernizing data integration and user experiences to maximize business benefits.