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RESEARCH & RESOURCES

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TDWI Checklist Report | Marketing Analytics Meets Artificial Intelligence: Six Strategies for Success: Marketing Analytics Meets Artificial Intelligence

Marketers today understand that they can no longer send out mass messaging to an entire customer list for a campaign. They need to be much more selective. This Checklist explores how artificial intelligence can enhance marketing analytics and to help companies both better understand their customers and deliver a great customer experience.

File Type: .pdf File Size: 471 KB Duration: 9 pages


 

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TDWI Best Practices Report | Transforming Your Business Through Artificial Intelligence: Asset

This TDWI Best Practices Report explores trends, considerations, and opportunities associated with successful implementation of AI in enterprise digital business transformation initiatives.


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TDWI Digital Dialogue | Driving Customer-360 Insights with Modern MDM, Generative AI, and Cloud Data Platforms: Asset

Download this discussion recap about using cloud data platforms, master data management (MDM), and generative AI to overcome customer data challenges.


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TDWI Checklist Report | Generative AI in Practice: Exploring Use Cases to Harness Enterprise Data : Asset

This TDWI Checklist Report explores several popular generative AI use cases as well as how to get started with generative AI and put it into production with company data.