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RESEARCH & RESOURCES

SAS Predictive Analytics for Marketing Checklist cover image

TDWI Checklist Report | Marketing Analytics Meets Artificial Intelligence: Six Strategies for Success: Marketing Analytics Meets Artificial Intelligence

Marketers today understand that they can no longer send out mass messaging to an entire customer list for a campaign. They need to be much more selective. This Checklist explores how artificial intelligence can enhance marketing analytics and to help companies both better understand their customers and deliver a great customer experience.

File Type: .pdf File Size: 471 KB Duration: 9 pages


 

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TDWI AI Readiness Assessment Guide: Asset

This TDWI AI Readiness Assessment Guide is designed to help you understand the stages of readiness for AI as well as help you interpret your scores.


TDWI AI Readiness Assessment

The TDWI AI Readiness Assessment can help guide organizations toward more successful AI programs.


Q1 2024 Best Practices Report cover image

TDWI Best Practices Report | Reducing Time to Insight and Maximizing the Benefits of Real-Time Data: Asset

This TDWI Best Practices Report emphasizes reducing insight times by addressing data quality and integration as well as by leveraging modern technologies for real-time data utilization.