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TDWI Upside - Where Data Means Business

Leading-Edge Analytics


Executive Q&A: Gaining Visibility into Consumers’ Online Journeys with Data Analytics

Marketers have been using data analytics to help increase the effectiveness of their marketing campaigns. Learning about its customers’ journey to purchase is critical. Here’s how Danielle Michaely, co-founder and CRO of Konnecto, recommends you put analytics to work to learn more about those journeys.

The Importance of Seeing Cloud Costs in Business Context

Cloud cost optimization is a necessary part of your digital transformation and the only way to ensure cloud investments achieve their promised economic benefits.

Data Digest: Data Governance and Data-Driven Practices

Data governance best practices, guidelines for information governance, and the major characteristics of a data-driven enterprise.

Democratizing Analytics for Organizational Success

Data and analytics used to be the province of anyone with a task to complete, so how did it become a field for the specialists only? How can we make it for everyone once again?

Data Digest: Applying Data for Business Value

These articles cover some basics about analytics and the value of data.

Data Digest: CDOs, CXOs, and Data Leadership

How the CDO role is changing, trends for leaders to watch, and next steps toward data-driven practices.

Executive Q&A: What’s Driving the Multicloud Move?

It used to be that moving to the cloud was a struggle. Now it’s moving to multiple clouds that is the challenge. We asked Jon Cyr, VP of product management at Virtana, to review results from their latest survey of multicloud environments.

Executive Q&A: Data, the Cloud, and the Insurance Industry

From integrating data silos to creating strong customer experiences, the insurance industry is facing a host of challenges. Venkitesh “Venki” Subramanian, vice president of product management for enterprise solutions at Reltio, spoke to us about the results of the company’s recent survey of the industry.

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