The world of business is rapidly changing. To adapt to new business models, we must master the digital business moment -- a transient opportunity that can be exploited dynamically.
- By Troy Hiltbrand
- May 11, 2017
Social listening uses technology to facilitate communication over social media channels. It allows companies to scale up their customer care programs using data integration and natural language processing capabilities.
- By Troy Hiltbrand
- March 30, 2017
Marketing is evolving from communication to the masses to communication to the one. By using a recommendation engine, you can determine the next best step for each customer journey and use that to increase customer loyalty and revenue.
- By Troy Hiltbrand
- February 3, 2017
Chatbots are all the rage because of their easy-to-use interface for end users. Several tech giants have opened platforms that allow companies across all industries to take advantage of this technology as a front end for their business intelligence systems.
- By Troy Hiltbrand
- January 3, 2017
Digital business thrives on the effective use of information, but analysis is only part of the equation. The right information must reach the right decision makers in a timely and effective manner to drive business success.
- By Troy Hiltbrand
- November 17, 2016
In a world of information overload, analytics professionals have to focus on delivering consumable analytics. Visualizations and alert systems allow users to more easily consume and use data.
- By Troy Hiltbrand
- October 4, 2016
Machine learning is a hot topic today and businesses around the world are using it to gain a competitive advantage. It is not a magical technology, rather the application of time-tested statistical practices to common business processes.
- By Troy Hiltbrand
- September 16, 2016
Amazon's Aurora may close the gap between spreadsheets and full-blown RDBMSs for large enterprises.
- By Troy Hiltbrand
- July 22, 2016