TDWI Upside - Where Data Means Business

Contributor: Troy Hiltbrand


Troy Hiltbrand is the Chief Digital Officer at Kyäni where he is responsible for digital strategy and transformation. You can reach the author at thiltbrand@kyanicorp.com.

  


All articles by Troy Hiltbrand


Creating an Effective Information Strategy (Part 2 of 2)

Information strategy development is often confused with tactical planning. This is the second half of a two-part series that will help you develop an effective information strategy.

Creating an Effective Information Strategy (Part 1 of 2)

Information strategy development is often confused with tactical planning. This first article in a two-part series will help you develop an effective information strategy.

In Search of Doppelgängers (Your Best Customers)

Advanced analytics can help you identify those who mirror the behavior of your best customers. Finding them could provide your business the boost that it needs.

5 Ways to Add Cognition to Your BI Program

Reaching true system cognition remains in the future, but there are some projects that you can implement today that will improve your users' experience and increase the cognition level in your BI systems.

Powering Digital Business Moments with Analytics

The world of business is rapidly changing. To adapt to new business models, we must master the digital business moment -- a transient opportunity that can be exploited dynamically.

Analytics-Powered Social Listening

Social listening uses technology to facilitate communication over social media channels. It allows companies to scale up their customer care programs using data integration and natural language processing capabilities.

What's Next for Your Customers?

Marketing is evolving from communication to the masses to communication to the one. By using a recommendation engine, you can determine the next best step for each customer journey and use that to increase customer loyalty and revenue.

Alexa, Will Chatbots Be the Future of BI?

Chatbots are all the rage because of their easy-to-use interface for end users. Several tech giants have opened platforms that allow companies across all industries to take advantage of this technology as a front end for their business intelligence systems.

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