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TDWI Upside - Where Data Means Business

Contributor: David Loshin

David Loshin, president of Knowledge Integrity, Inc, (, is a recognized thought leader and expert consultant in the areas of data quality, master data management, and business intelligence. David is a prolific author regarding business intelligence best practices, as the author of numerous books and papers on data management, including the just-published “Practitioner’s Guide to Data Quality Improvement.” His best-selling book, “Master Data Management,” has been endorsed by data management industry leaders, and his valuable MDM insights can be reviewed at


All articles by David Loshin

Graph Databases for Analytics (Part 2 of 4): Practical Applications

Is a graph database the solution to your business problem? In this article we'll explore the common characteristics of practical applications for graph databases.

Graph Databases for Analytics (Part 1 of 4): What’s So Great about Graphs?

What makes now the right time to learn about graph databases? When the connections between data elements are as important as the elements themselves, you need a new way to handle your data.

Customer Data Profiling: Persona Analytics (Part 4 of 4)

Now you understand behavioral analytics, and you can distinguish between individuals sharing a single customer account. How can you use this information for business advantage?

Customer Data Profiling: Persona Disambiguation and Behavioral Analytics (Part 3 of 4)

When multiple customers use one account, it can cause problems for your predictive models. Use behavioral analytics to separate the personas and improve your customer service.

Customer Data Profiling: Problems with Personas (Part 2 of 4)

Even an advanced CRM system can break down when one customer profile is capturing the attributes and behaviors of more than one real individual.

Customer Data Profiling: The Precision Problem (Part 1 of 4)

Over the years, CRM tools have evolved from simple customer databases into increasingly more sophisticated tools for engagement, but the growing amount of customer data brings new challenges.

Data Collection: Ethics and Governance

With so many devices today constantly relaying information to corporations, we must consider whether enough is being done to ensure the ethical use of consumers' personal data.

Evaluating Master Data Management Technology

Choosing a vendor for master data management? Use these seven criteria to match available tools to your enterprise's needs.

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