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Thursday the 9th of February, 2017: ‘Metadata, Models and the Magic of Meaning’ presented by Mr. Barry Devlin

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Please join us at TDWI Denmark Chapter on Thursday the 9th of February for another interesting presentation on BI/DW and master data management.

Metadata, Models, and the Magic of Meaning


Thursday the 9th of February 2017 13:00-17:00


SAS Institute A/S
Købmagergade 9
1150 København K


13:00 – 13:15


13:45 – 14:45

Metadata, Models, and the Magic of Meaning, continued

14:45 – 15:00

Coffee Break

15:00 – 16:30

Metadata, Models, and the Magic of Meaning, continued

16:30 – 17:00

Networking and Refreshments

Please RSVP.

Don’t miss this chance to hear Mr. Barry Devlin and to connect with your peers

For more information about TDWI Membership, contact [email protected] or [email protected]

Please RSVP.

Connect also to our group on LinkedIn: TDWI – Denmark


Metadata, Models, and the Magic of Meaning

The questions of metadata and models have plagued data warehousing, business intelligence, and analytics since their earliest beginnings in the 1980s. While (almost) everybody is agreed on their necessity, few businesses have invested heavily in them and even fewer projects have delivered measurable value. Meanwhile, software vendors have also struggled to develop and market viable tools. With big data, NoSQL and the Internet of Things (IoT) rampant, coupled with the emergence of artificial intelligence in all areas of decision making support, the time has arrived to reopen this Pandora’s Box and explore how to make metadata and models central to decision making and to add real meaning to the data now being gathered in ever-increasing volumes.

Based on a more holistic understanding of how humans within organisations reach decisions, the limitations of real-world data and current modelling techniques, and the rapid growth of algorithmic automation and augmentation of decision making, Dr. Barry Devlin offers guidance on how to re-imagine decision-making support.

-- The reality of business decision making today—from intuition to algorithms—is far wider than any prior conception that drives today’s BI tools
-- Reinventing data modelling in the modern world of big data and IoT, but not forgetting traditional business data
-- A new name for metadata and a new model for meaning
-- Preparing for the (very near) future of autonomous decision making machines and cognitive computing


Dr. Barry Devlin is a founder of the data warehousing industry, defining its first architecture in 1985. A foremost authority on business intelligence (BI), big data and beyond, he is respected worldwide as a visionary and thought-leader in the evolving industry. Barry has authored two ground-breaking books: the classic "Data Warehouse--from Architecture to Implementation" and “Business unIntelligence--Insight and Innovation Beyond Analytics and Big Data” in 2013.

Barry has over 30 years of experience in the IT industry, previously with IBM, as a consultant, manager and distinguished engineer. As founder and principal of 9sight in 2008, Barry provides strategic consulting and thought-leadership to buyers and vendors of BI and Big Data solutions. He is an associate editor of TDWI's Journal of Business Intelligence, and a regular keynote speaker, teacher and writer on all aspects of information creation and use. Barry operates worldwide from Cape Town, South Africa.

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