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Melissa Launches Data Marketplace for Comprehensive Customer Data

Searchable, user-friendly access spans diverse data sets and industry sectors.

Note: TDWI's editors carefully choose vendor-issued press releases about new or interesting research and services. We have edited and/or condensed this release to highlight key study results or service features but make no claims as to the accuracy of the vendor's statements.

Taking the lead from consumer online marketplaces like Amazon, eBay, Etsy, and others, tech marketplaces catering to business-to-business (B2B) customers are gathering steam. These online platforms aggregate product information, background, and other resources, empowering users to research, evaluate, and even purchase. With its comprehensive ecosystem of customer data quality solutions, Melissa has launched Melissa Marketplace for both technology and business users. The marketplace capitalizes on Melissa’s unique depth of customer data quality expertise and functions as a one-stop shop offering specific data sets, web services, or APIs enabling data quality operations.

 “Customer data integration—the lifeblood of any enterprise—is increasingly driven by the business side of operations, across borders and industry sectors. Melissa offers easy, intuitive access to our vast data resources,” said Daniel Le, chief data officer, Melissa. “With Melissa Marketplace, barriers to data quality are removed. We’re connecting clean, enhanced data to the business teams closely relying on it every day.”

Melissa Marketplace offers both free and premium tools and services, simplifying visibility into true global customer data intelligence. Searchable apps and services categories provide access to address, business, consumer, geographic, international, occupant, property, reference, and postal boundaries. Data offerings support broad global arenas such as philanthropy, healthcare, finance, retail and e-commerce, and public sector operations at the local, state, and federal levels, along with a slate of other global industries.

 “We recognize that user needs are as diverse as the data itself. Our tools build on address management to add competitive value to all facets of customer interactions and business operations,” added Le. “Users can tap into Melissa Marketplace to power effective risk management, analytics, and compliance, as well as improved communications and more profitable customer relationships.”

More information is available here.

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