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Concentric AI Releases Archetype Functionality for Granularity and Precision of Data Discovery and Protection

New functionality for identifying the archetype and context of data helps enterprises identify at-risk data to improve its data security posture management.

Note: TDWI’s editors carefully choose vendor-issued press releases about new or upgraded products and services. We have edited and/or condensed this release to highlight key features but make no claims as to the accuracy of the vendor's statements.

Concentric AI, a leading vendor of intelligent AI-based solutions for autonomous data security posture management (DSPM), announced archetype functionality for increased granularity and precision of data discovery and protection. Archetype, in the context of data discovery, classification, and risk remediation, is a specific type of data or file that contains sensitive or confidential information, such as a contract in the legal industry, a tax form in finance services, or a workers’ compensation claim in the insurance field.

As a result, the updates to Concentric AI’s Semantic Intelligence DSPM solution enable security teams to identify archetypes within their organizations and leverage new contextual understanding to identify sensitive data, monitor for risk, and protect data at a new level of granularity and precision.

“The launch delivers an unmatched level of detail to provide organizations with a more nuanced understanding of their data, enabling more precise risk assessments and data management strategies,” said Karthik Krishnan, founder and CEO of Concentric AI. “This is a significant advancement beyond traditional detection methods.”

Concentric AI uses large language models (LLMs) to understand the layers of information within each archetype and categorize them accordingly. This new way of performing data discovery, risk monitoring, and protection that identifies the archetype of data instead of just where sensitive data exists significantly enhances organizations’ ability to precisely perform risk assessments to identify data at-risk and employ strong data security measures.

Concentric AI’s DSPM solution scans organizations’ data, detects sensitive or business-critical content, identifies the most appropriate classification category, and automatically tags the data. Concentric AI uses artificial intelligence (AI) to improve discovery and classification accuracy and efficiency to avoid endless regex rules and inaccurate end user labeling. In addition, Concentric AI can monitor and autonomously identify risk to financial and other data from inappropriate permissioning, incorrect entitlements, risky sharing, and unauthorized access. It can automatically remediate permissions and sharing issues or leverage other security solutions and cloud APIs to quickly and continuously protect exposed data.

Concentric AI’s Semantic Intelligence automates unstructured and structured data security using deep learning to categorize data, uncover business criticality, and reduce risk. Its Risk Distance analysis technology uses the baseline security practices observed for each data category to spot security anomalies in individual files. It compares documents of the same type to identify risk from oversharing, third-party access, incorrect location, or misclassification. Organizations benefit from the expertise of content owners without intrusive classification mandates, with no rules, regex, or policy maintenance needed.

Concentric AI’s latest version of Semantic Intelligence with archetype functionality is available now. For more information, visit

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