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Most Companies Rely on Stale Data for Decision-Making, According to Survey

Lack of reliable, real-time access to ERP data leads to incorrect decisions, lost revenue.

Note: TDWI’s editors carefully choose press releases related to the data and analytics industry. We have edited and/or condensed this release to highlight key information but make no claims as to its accuracy.

While companies race to become data-driven, a new global study shows organizations increasingly face challenges getting the right data in the right place for critical business decisions. According to the study, conducted by Dimensional Research for Fivetran, a global leader in modern data integration, the lack of real-time insights from enterprise resource planning (ERP) systems is a significant contributing factor. 

Traditional ERP systems, such as SAP and Oracle databases, are widely used across the Fortune 500 to house critical operational data. Although ubiquitous for enterprises today, very few companies are able to correctly leverage the data of these systems for decision-making. According to the study, nearly 9 out of 10 companies report that they are unable to pull real-time insights from their legacy ERP systems to make smart business decisions. 

Additional study findings include:

  • 86 percent of respondents say their business needs access to real-time ERP data to make smart business decisions, yet only 23 percent of responding companies have systems in place to make that possible.
  • 82 percent of companies are making decisions based on stale information.
  • 85 percent state this stale data is leading to incorrect decisions and lost revenue.
  • 99 percent are struggling to gain consistent access to information stored in their ERP systems.
  • 65 percent of respondents say access to ERP data is difficult and 78 percent indicate software vendors intentionally make data access difficult. Those surveyed said poor access to ERP data directly impacts the business with slowed operations, bad decision-making, and lost revenue.

A complete report on the survey results is available here; registration is required for access.

“If companies are going to truly be data-driven, they cannot base decisions on only a fraction of the information or out-of-date business data,” said George Fraser, CEO at Fivetran. “Success with data requires looking at the freshest, most complete data set possible. Winning companies are the ones that are nimble enough to access the most current data and immediately put it to work.”

For businesses today, the requirement for successfully putting data to work is being able to access all data across cloud and on-premises technology such as ERP systems, which house critical operational data such as supply chain and manufacturing information. This information needs to be married, for example, with the data housed in marketing and sales systems to give businesses the information they need to be responsive to market trends. 

For example, large retailers need to quickly spot trends in the market based on product color, geography, or style by analyzing the data in their sales and marketing systems. That data then needs to be compared to production, inventory, and supply chain information that is housed and managed in ERP systems. This data must be accessible 24/7/365 and on a moment's notice. 

For additional insights from the Fivetran ERP data survey, visit the Fivetran blog.

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