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TDWI Upside - Where Data Means Business

Data Stories: How Are You Feeling?

These charts explore trends in happiness, what annoyances prompt public complaint, and the market for scented candles.


Moments of Happiness

Flowing Data

Nathan Yau of Flowing Data used basic natural language processing techniques to find common trends across 100,000 text answers to the question, “What made you happy in the past 24 hours?”


What Annoys New Yorkers


This article from Wired explains what can be learned by monitoring trends in the calls to NYC’s complaint hotline.


Selling an Emotion

Yankee Candle

Scents are closely tied to emotion, and no one markets that fact quite like the Yankee Candle company. The interactive charts and graphics in this article allow you to explore the variety of scents, colors, and emotions offered in candle form.


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