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MatchUp from Melissa Now Available as a Cloud Service

Easily remove duplicate data in batches for a single, accurate, customer view.

Note: TDWI’s editors carefully choose vendor-issued press releases about new or upgraded products and services. We have edited and/or condensed this release to highlight key features but make no claims as to the accuracy of the vendor's statements.

Melissa, a provider of global data quality and identity verification solutions, has announced that MatchUp, its global matching and deduplication solution, is now available as a cloud service.

MatchUp solves the challenge of duplicate customer data.  Simply select a predefined matching strategy, map the table input columns necessary to identify matches, and submit the records for processing. MatchUp removes the complexity of configuring rules while still applying Melissa's fast and versatile fuzzy matching algorithms and extensive data type-specific knowledge base, ensuring tough-to-identify duplicates are found.  

"The average business database contains 8 to10 percent duplicate records. By merging data through a survivorship process, MatchUp collapses duplicates into a single, complete, accurate record," said Bud Walker, vice president sales and strategy at Melissa.

MatchUp cloud service is a good fit for data managers who do not want to install, host, or maintain local libraries or data files. Cloud access rounds out MatchUp's other deployment options, which include on-premises APIs; integration and plugins for platforms such as Salesforce, Excel, SQL Server, and Pentaho; and Melissa's service bureau offering fast-turnaround batch deduping.

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