Deploying a Unified Data Stack: Powering Scale with Composability and AI
Webinar Speaker: James Kobielus, Research Fellow
Date: Wednesday, February 26, 2025
Time: 9:00 a.m. PT / 12:00 p.m. ET
Enterprises are increasingly centralizing customer data in modern cloud-based platforms for real-time applications and AI. Today’s cloud-based customer data platforms provide a strong competitive advantage by enabling superior customer service, streamlined operations, multichannel experience personalization, and better target marketing.
In this webinar, TDWI research fellow James Kobielus will discuss how modern organizations are deploying a unified data stack with composable customer data platforms to support enterprise-wide initiatives while elevating governance, pipeline efficiency, and scale.
Kobielus will be joined by Nitay Joffe from ActionIQ and Luis Alonso from HP for a discussion of the following topics:
- Best practices to identify the optimal cloud data platform architecture for acquiring, cleansing, enriching, analyzing, and activating customer data
- How HP leverages modern customer data platforms to unlock the value of all their customer data in their lakehouse
- Strategies for marketing data scientists to extract maximum value from first-party customer data to mitigate the growing risks of third-party cookie deprecation
- Tactics to ensure quality, consistency, and privacy when managing customer data (B2C & B2B) across federated platforms operated by different business units
Guest Speakers
Nitay Joffe
VP of Architecture
Uniphore
Nitay loves building innovative technology and applying it to real world use cases. He founded ActionIQ to explore his passion for databases, distributed systems, & big data. Prior to ActionIQ, Nitay engineered Facebook’s data infrastructure, and was a core contributor to open source projects HBase & Giraph.
Kumar Ram
VP, Global Head of Marketing Data Sciences
HP
Kumar Ram is a versatile digital marketing strategist with over 28 years of experience leading data, data sciences and technology integration for Fortune 500 companies, startups and marketing consulting agencies. Proven track record architecting and pioneering digital transformation.
He has a deep background in digital marketing technologies, leading the build and implementation of everything from Site Analytics, Data Management Platforms, Customer Data Platforms, Telemetry assets, Site/Media Tagging, Multi-Touch Attribution and ABM Measurement.
Prior to his time at HP he founded two startups and spent numerous years consulting in various industries including high-tech, retail, pharmaceutical & finance.
Luis Alonso
Head of Customer Data Strategy & Engineering
Global Marketing Data Sciences
HP
James Kobielus