Computing Big Data Review 2015

July 1, 2015

This analyst report summarizes the results of a comprehensive research program undertaken by Computing Magazine during the first quarter of 2015. 2015 was the year that big data went from being something that a few bigger organizations were doing to being something that a majority of organizations were either doing or at the very least actively considering. The review contains some unique insights from high-ranking IT decision makers into how organizations are approaching and deploying big data solutions and some of the specific challenges they face.


Analytics in Action with Teradata Cloud

June 25, 2015

This study examines business use cases for Teradata Cloud. Our interviews surfaced a spectrum of business motivations for adopting cloud services, along with tradeoffs and challenges. The study illustrates that companies can leverage cloud services to rapidly provision innovative applications and exploit unanticipated business opportunities. The study concludes with recommendations to executives for assimilating the cloud mindset of “agile and quick” into their corporate culture.


Merkle Delivers Connected Consumer Recognition with Its Enterprise Data Hub

June 5, 2015

Merkle employs an analytically led, data-driven methodology and an enterprise data hub (EDH) from Cloudera to help large consumer brand clients build and sustain profitable customer relationships through smarter marketing.