Modern marketers are capturing success with an arsenal of advances in data management, software automation, and customer analytics that enable a single view of the customer. New sophisticated practices in omnichannel marketing leverage that view so marketers can serve burgeoning numbers of customers and channels. This Checklist Report drills into the data requirements of modern digital marketing, with a focus on the single customer view and omnichannel marketing.
File Type: .pdf
File Size: 258 KB
Duration: 10 pages
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