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Strategy Summit

Case Study: Brown Forman's Responsible AI Innovation Framework

February 20, 2024

Prerequisite: None

Amit Parulekar

Director Advanced Analytics & AI strategy

Brown Forman

Artificial intelligence is at an inflection point that is reshaping the business landscape even while organizations are evolving their data and technology strategies. Amit Parulekar, director of advanced analytics and AI strategy at Brown-Forman, has seen first-hand the profound implications of this AI revolution.

This case study presentation will delve into the core components of Brown-Forman's (B-F) responsible innovation framework, highlighting the significance of ethics, security, and governance in AI adoption. You'll discover how B-F has seamlessly integrated AI into its technology lifecycle, from opportunity identification to maintaining and scaling the deployed technology. Examining the strategic AI journey taken at B-F will help you understand the tactical steps necessary for successful AI integration and how small to midsize companies are embracing this transformative technology. Additionally, Parulekar will provide practical and actionable insights into achieving AI objectives.

Agenda Key

  • Analyst Insights: the latest trends and research delivered by TDWI analysts.
  • Expert Best Practices: experts, with in-the-trenches expertise, focus on best practices and successful real-world applications
  • Curated Case Studies: case studies, delivered by experts in the field, with a focus on actionable takeaways
  • Tech-in-Action: moderated technology demos and case study sessions that enable attendees to assess all the latest AI applications and technologies
  • Workshop: Interactive session where leaders come together with peers, with an expert facilitator, to discuss common challenges and proven best practices

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TDWI Las Vegas

Planet Hollywood Las Vegas Resort & Casino Hotel
Las Vegas, NV
February 19–23