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Data & AI Leaders Summit

Sept. 21-23 | Shaping the Future of Enterprise AI

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Leadership Panel // Proving AI Value: ROI Strategies and Insights

September 22, 2026

Jhon Mora López

Director, Data & Analytics

Yara Americas

Bob Rapp

AI Leader

General Motors

AI investments are now evaluated based on evidence, not promises. Measuring ROI in AI programs is challenging due to uneven value accumulation and inadequate metrics from conventional IT projects.

This panel brings together practitioners from companies including General Motors and Yara Americas to discuss how leading organizations define, track, and communicate AI value to satisfy business stakeholders and financial scrutiny. Panelists will share frameworks for connecting AI outputs to business outcomes, lessons from successful programs, and honest assessments of where expectations exceed results.




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