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Earn a Certificate

TDWI Transform 2025

San Diego | Aug. 18–22

Course Description

M4P Stewarding Data: Power, Responsibility, and Impact

August 18, 2025

1:45 pm - 5:00 pm

Duration: Afternoon

Level: Beginner to Intermediate

Prerequisite: None

Julia Bardmesser

CEO

Data4Real

Is your organization’s data strategy falling short despite world-class tech and talent? The missing ingredient might surprise you: passionate business leadership. Technology alone won’t unlock your data’s potential—it takes strategic business stewardship to turn data capabilities into a competitive advantage.

In this information-packed half-day class, learn the critical decisions and actions that business leaders must take to maximize returns on data investments across five essential capabilities:

Data governance: Build the foundation for data-driven decision-making

Master data management: Create a single source of truth

Metadata management: Turn data context into business insights

Data Quality: Ensure your data is trustworthy and actionable

AI: Govern artificial intelligence for real business impact

You Will Learn

  • How to explain key data capabilities in business terms
  • Key focus areas for data governance at different levels of organizational data maturity
  • Strategies to transform master data management into a business asset through clear ownership and prioritization
  • Methods to leverage metadata management for improved business insights and decision-making
  • Approaches to integrate data quality into business processes and create a quality-focused culture
  • How to explain why successful AI needs good data governance to anyone in 30 seconds or less using real-world examples that stick

Geared To

  • Business leaders
  • Data leaders
  • Product leaders
  • Data stewards
  • Data professionals facing challenges in establishing effective and enthusiastic business data stewardship

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