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Earn a Certificate

TDWI Transform 2025

San Diego | Aug. 18–22

Course Description

W2P Master Data Management: The Intersection of Architecture, Governance, and Process

August 20, 2025

2:15 pm - 5:30 pm

Duration: Afternoon

Level: Beginner to Intermediate

Prerequisite: None

Donna Burbank

Managing Director

Global Data Strategy Ltd

Master data management (MDM) provides organizations with an accurate and comprehensive view of the business-critical data that concerns customers, products, vendors, and more. Although mastering these key data areas can be a complex task, the value of doing so can be tremendous—from real-time operational integration to data warehousing and analytics reporting.

This course provides practical strategies for gaining value from your MDM initiative, while at the same time ensuring a solid architectural and governance foundation that will ensure long-term, enterprise-wide success.

You Will Learn

  • Business value and use cases for master data management
  • Architecture options for MDM, and an overview of various approaches
  • Data modeling for master data management
  • How to align business processes to support master data management and governance
  • How to design data governance to support MDM
  • How to find “quick wins” for master data rollout and implementation

Geared To

  • Master data management professionals
  • Data governance professionals
  • Chief data officers
  • Data architects
  • Data management professionals

Register Online

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TDWI Transform 2025 San Diego

Hilton San Diego Bayfront Hotel
1 Park Blvd
San Diego, CA 92101
August 18–22