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WORKSHOP: Aligning Analytics with Business Goals

August 9, 2022

Prerequisite: None

Zank Bennett


Bennett Data Science

Starting off with a solid foundation for an analytics project is essential. In this workshop, expert data scientist Zank Bennett will show you his methods for making sure projects are properly set up from the beginning. This means understanding the central objective(s), choosing the right indicators to measure, and starting off on the right path to achieve success.

You will receive a worksheet that Bennett used for years to start highly -successful data science projects. You’ll use this worksheet to work through a case study where you’ll see first-hand how to start with the right business objective and turn it into a measurable analytics objective, providing the backbone of an effective analytics project.

Co-Located with TDWI San Diego

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