TDWI San Diego

Prerequisite: None

Lee Feinberg

President

DecisionViz

Recently, organizations have become interested in storytelling as a way to realize more value from their data. Although storytelling is usually associated with a presentation about a known insight or a recommendation based on analysis, storytelling is also needed for the day-to-day running of the business.

Because storytelling is the means to communicate the value within the data, it must be part of your organization’s digital transformation. However, simply encouraging practitioners to author data stories is insufficient. Your leadership is required in three areas to scale data storytelling throughout the company:

1. Establish communication policies for talking about the business
2. Shift from collecting requirements to understanding purpose
3. Measure the outcomes of decisions and actions, not dashboard visits