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Case Study: Customer Data Strategies for Governance Success: Lessons from Diverse Companies

August 6, 2024

Prerequisite: None

Dipanjan Nag

Director, Master Data Strategy and Governance

Juniper Networks

In this session, Nag will examine how he developed customer data strategies across two diverse companies, highlighting the unique business drivers that shape these strategies. He will introduce a comprehensive framework that can serve as the foundation for developing a customer data strategy, emphasizing that businesses may prioritize different aspects based on their specific needs.

Key topics include:

  • Building blocks of customer data strategy
  • Master data management as a driver for business success
  • The growing importance and influence of data privacy for customer data strategy
  • The importance of close partnerships across business functions

Agenda Key

  • Analyst Insights: the latest trends and research delivered by TDWI analysts.
  • Expert Best Practices: experts, with in-the-trenches expertise, focus on best practices and successful real-world applications
  • Curated Case Studies: case studies, delivered by experts in the field, with a focus on actionable takeaways
  • Tech-in-Action: moderated technology demos and case study sessions that enable attendees to assess all the latest AI applications and technologies
  • Workshop: Interactive session where leaders come together with peers, with an expert facilitator, to discuss common challenges and proven best practices

Register Online

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TDWI Modern Data Leader's Summit San Diego: Data Governance

Sheraton San Diego Hotel & Marina
1380 Harbor Island Drive
San Diego, CA 92101
August 4–9