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TDWI San Diego Update

At TDWI, we have been working hard to navigate this ever-changing landscape in the face of COVID-19, and we want to assure you that the health and well-being of our employees, customers, and vendor partners is our top priority. Therefore, we have unfortunately decided to cancel TDWI San Diego 2020.

We truly appreciate your support during this difficult time. Our registration team will be in contact with individual registrants and sponsors directly. View our virtual learning options at


Mark Madsen

Global Head of Architecture


Mark Madsen is the global head of architecture for Think Big Analytics where he is responsible for the consultants who help companies plan and build large-scale analytics infrastructure. Prior to this Mark was president of Third Nature, where he advised companies on data strategy and technology for data science and analytics.

Mark spent most of the past 25 years working in the analytics field, starting with AI at the University of Pittsburgh and autonomous robotics at Carnegie Mellon University. He is also involved with emerging technology as a researcher, sits on the O’Reilly Strata conference committee, chairs the Accelerate data science conference, is on the faculty of TDWI, and is a member of the Data Engineering and Science Council.

Get to Know Mark Madsen

An Interview with Mark Madsen

Agile BI: Re-architecting BI Means Understanding Methodologies