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Course Description

MK Breakfast, Keynote, and Panel // Data Monetization: Realizing New Value Streams from Your Data Assets

November 15, 2021

8:00 am - 8:50 am

Prerequisite: None

Doug Laney

Data and Analytics Innovation Fellow

West Monroe

Studies show that investors favor companies that demonstrate data-driven behaviors—and those that productize their data even more. IT and business executives may talk about data as one of their most important assets, but few behave as if it is. Becoming data-driven is more than self-service or advanced analytics. It’s about measurable outcomes and it starts with identifying innovative, easy-to-generate, new value streams from your (and others’) data assets. Fortunately, data has unique economic qualities compared to other assets that enable it to be refined, integrated, packaged, and deployed in infinite ways. Unfortunately, most organizations have no defined process or function for monetizing their data.

In this keynote talk, Mr. Laney will share a well-honed approach to ideation, feasibility assessment, economic analysis, and the design, development, and support of data products and services—along with real-world examples from his next book.

This session will be livestreamed and available on demand for General Admission and all paid attendees.

The clock is ticking.

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