Prerequisite: None

Donna Burbank

Managing Director

Global Data Strategy Ltd

This session will include a moderated Q&A featuring questions from the live audience.

In today’s data-driven market, retail and consumer packaged goods (CPG) companies are looking to leverage analytics and artificial intelligence (AI) for strategic advantage in areas such as purchase pattern and market basket analysis, supply chain efficiencies, and price optimization. The building blocks for analytics and AI are solid data products, specifically master data for core business areas such as product, customer, supplier, and more. In this session, Donna Burbank will discuss how to manage master data effectively for retail and CPG and explain the benefits that are enabled not only for analytics and AI, but for operational efficiency, speed to market, and customer satisfaction.