Prerequisite: None

Matt Molter

Senior Manager, OwnBrands Insights and Analytics

SpartanNash

This session will include a moderated Q&A featuring questions from the live audience.

This case study will tell the story of how a small team in a big organization achieved recognition and engagement through disciplined data and analytics delivery—and listening. Matthew Molter will share the journey this small analytics team took from relative obscurity to become a respected and trusted source of analytics and insights that support the initiatives of 150 retail grocery stores.

Combining internal data with third-party source data, the program has expanded the breadth of analytics to include not only where the company has been but where things are going and which customers are making it happen. The process was slow, deliberate, and challenging. It included a disciplined approach to data collection, data manipulation, and analytics delivery. But most important of all, it included the seemingly simple process of listening. Listening to what customers said, and sometimes more importantly what they didn’t say. Along the way, the team gained trust through consistent and stringent but flexible decision-making around data, dashboarding, and analytics projects.

The journey isn’t over. New customers shopping in stores every day present new challenges and new opportunities. In the spirit of continuous improvement, the organization plans on continuing the practices that got them this far and will perpetuate further growth—and listening.