A leading home entertainment company generates and collects some of the largest data volumes in the corporate world, feeding a multipetabyte Netezza data warehouse that continues to grow at double-digit rates every year. The data warehouse supports critical applications across the organization, including customer accounts, loyalty and communications, account privacy settings, and audience measurement. This white paper describes how the company chose an offload solution with Syncsort and Hadoop as the best strategy to reduce costs and prepare their data management infrastructure for future initiatives.
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