RESEARCH & RESOURCES

10 Reasons Big Data Is Important Today

January 1, 2017

Big data—the term often referred to as being overused, overhyped, and vendor driven—is here to stay whether we like it or not. Before you roll your eyes and seek out something different to read, consider this: term aside, we live in a unique time. A time when data—big or small—is forcing us to rethink everything, challenge the status quo, and solve problems we previously thought unsolvable. While the term may be overused, it’s hard to deny that big data is changing the world as we know it. This white paper discusses interesting areas of big data, including how it can lower business risks, drive customer insights, and improve product and services efficiency.

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