RESEARCH & RESOURCES

Using Design Thinking to Unleash Creativity in BI and Analytics Development

Webinar Speaker: David Stodder, Senior Director of Research for BI, TDWI

Date: Wednesday, December 6, 2017

Time: 9:00 a.m. PT, 12:00 p.m. ET

Webinar Abstract

Design Thinking methods can help organizations overcome the limitations of traditional BI and analytics development. Design Thinking has enabled retail, banking, and other types of firms to revolutionize how they develop products and services to deliver exceptional customer experiences. These methods offer similar potential for unleashing your organization’s creativity in developing applications and services that delight internal users. With organizations under pressure to deliver higher ROI from data—and frustrated by BI and analytics applications and services that don’t meet users’ requirements or realize value from all the data that they have—now is the time to consider new approaches such as Design Thinking.

Join this TDWI webinar to learn about Design Thinking methods, how they compare to other methods, and how they can be applied successfully to enable developers and architects to do a better job of discovering what will truly satisfy users of BI and analytics applications and services. We will discuss the five Design Thinking stages for understanding and defining the problems to be addressed, generating ideas and prototypes, and testing completed products. We will identify best practices for success.

In this webinar, you will learn:

  • What Design Thinking is and what it can contribute to BI and analytics development
  • How Design Thinking compares to traditional BI development thinking and development methods
  • How you can use Design Thinking methods to understand what users want so that they are more satisfied and get fuller value from BI, analytics, and data
  • TDWI research perspectives on how Design Thinking fits with current development trends and objectives

Date: December 6, 2017

Time: 9:00AM PT

David Stodder

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