RESEARCH & RESOURCES

Converting Big Data into Business Value with Analytics

Webinar Abstract

Most everyone by now has heard about big data and big data analytics, as it seems that every vendor has managed to work these terms into their marketing messages. However, to date, most of these discussions have centered on the definition of big data and the intricacies of the technologies involved, rather than on how to apply new sources of data and new analytic technologies for business benefit. It is therefore difficult for senior management in organizations to assess the value of these new innovations. The objective of this presentation is to separate hype from reality and clarify matters by taking a detailed look at how big data and big data analytics can be used to improve business decision making and optimize business processes.

You will learn:

  • The role and benefits of big data in BI and analytics 
  • Use cases for big data analytics 
  • Helping senior management understand the importance of big data 
  • Integrating big data technologies into your existing BI and data warehousing environment 
  • Getting started on your big data projects 

Colin White

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