Research indicates that structured data accounts for only about 15 percent of the information available to organizations today. The rest lives in the realm of unstructured content found in multimedia, documents, geo-location data, and new sources such as social media. These sources are growing, accounting for much of the “big data” that is such a hot commodity today. Unstructured data is different because much of it is “human” information generated by customers and prospects, full of clues to their motivations, buying patterns, influences, and more.
This TDWI Webinar will provide strategic technology guidance and best practices for organizations intent on realizing the potential of the other 85 percent of their available information. It will describe how technology has evolved to give organizations opportunities to gain unique insights from unstructured sources and improve their knowledge beyond structured data. It will discuss information management concerns and choices involved in managing unstructured big data and providing reliable, integrated access for decision makers.
In this Webinar, you will learn:
Individual, Student, & Team memberships available.