RESEARCH & RESOURCES

Managing Human Information in a Big Data World

Webinar Abstract

Research indicates that structured data accounts for only about 15 percent of the information available to organizations today. The rest lives in the realm of unstructured content found in multimedia, documents, geo-location data, and new sources such as social media. These sources are growing, accounting for much of the “big data” that is such a hot commodity today. Unstructured data is different because much of it is “human” information generated by customers and prospects, full of clues to their motivations, buying patterns, influences, and more.

This TDWI Webinar will provide strategic technology guidance and best practices for organizations intent on realizing the potential of the other 85 percent of their available information. It will describe how technology has evolved to give organizations opportunities to gain unique insights from unstructured sources and improve their knowledge beyond structured data. It will discuss information management concerns and choices involved in managing unstructured big data and providing reliable, integrated access for decision makers.

In this Webinar, you will learn:

  • What unstructured “big data” information is, why it is growing, and why it is rising in importance to business decision makers
  • Why access and analysis of unstructured information is becoming essential for understanding customers, prospects, and influencers; optimizing marketing campaigns; and improving engagement
  • How the information management discipline must expand beyond a sole focus on structured data to oversee the life cycle of unstructured information
  • How structured and unstructured worlds can come together to provide more complete intelligence

David Stodder

Your e-mail address is used to communicate with you about your registration, related products and services, and offers from select vendors. Refer to our Privacy Policy for additional information.


TDWI Membership

Get immediate access to training discounts, video library, BI Teams, Skills, Budget Report, and more

Individual, Student, & Team memberships available.