TDWI | Training & Research | Business Intelligence, Analytics, Big Data, Data Warehousing

Promoting your BI Application to Improve Adoption

Webinar Abstract
You’ve built it. Will they come? Probably not, because they don’t even know what ‘it’ is – BI that is! Making BI pervasive and a strategic resource to the business requires the BI team to take a more proactive, marketing approach to promoting business intelligence. This webinar reviews the marketing concepts that will help you build awareness for your BI efforts, foster a closer partnership between the business and IT, and boost BI usage.

You Will Learn:

• Learning to speak BI in business terms versus techno babble
• The elevator pitch
• Promotional techniques that measurably increase adoption

Cindi Howson

Sponsored by Information Builders