RESEARCH & RESOURCES

Promoting your BI Application to Improve Adoption

Webinar Abstract
You’ve built it. Will they come? Probably not, because they don’t even know what ‘it’ is – BI that is! Making BI pervasive and a strategic resource to the business requires the BI team to take a more proactive, marketing approach to promoting business intelligence. This webinar reviews the marketing concepts that will help you build awareness for your BI efforts, foster a closer partnership between the business and IT, and boost BI usage.

You Will Learn:

  • Learning to speak BI in business terms versus techno babble
  • The elevator pitch
  • Promotional techniques that measurably increase adoption

Cindi Howson

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