Promoting your BI Application to Improve Adoption
You’ve built it. Will they come? Probably not, because they don’t even know what ‘it’ is – BI that is! Making BI pervasive and a strategic resource to the business requires the BI team to take a more proactive, marketing approach to promoting business intelligence. This webinar reviews the marketing concepts that will help you build awareness for your BI efforts, foster a closer partnership between the business and IT, and boost BI usage.
You Will Learn:
- Learning to speak BI in business terms versus techno babble
- The elevator pitch
- Promotional techniques that measurably increase adoption