Master Data Management for a Single Customer View
You Will Learn:
Master data management (MDM) is mostly about assuring that key business entities (like customers, products, and financials) are defined consistently across multiple IT systems. Given that customer data is strewn across many applications and databases – in both front and back office systems – it’s not surprise that MDM specifically for customer data is one of the most common manifestations of MDM. Pulling disparate data together into a single customer view has business returns for upsell, service, and retention, but only if MDM has led to the best sources of data and matched customer identities accurately. As with any data domain, customer data has its unique characteristics – data types, models, standards, quality issues, timeliness requirements, privacy policies, preferred interfaces, use cases, business benefits, and so on. MDM must respect and work with all these.
- What master data management is and why customer data needs
- The unique characteristics of customer data that MDM must support and enhance
- Approaches to and architectures for MDM that are appropriate to customer data
Philip Russom, Ph.D.