RESEARCH & RESOURCES

The Business Value of MDM

Webinar Abstract

Companies that fall into the “MDM early adopter” category are those that combined an understanding of MDM’s unique benefits with a clear set of business needs. When asked how they justified MDM in order to get management support and funding, the universal answer is that they painted a clear picture of MDM’s value.

In this webcast consultant and author Jill Dyché will present techniques for making the MDM pitch. She’ll focus on why MDM’s differences require a new conversation, one that emphasizes the business value proposition and puts MDM in the context of data warehousing, metadata, ETL, and other incumbent capabilities. Noted MDM expert and blogger Rick Clements will then focus on the IBM family of master data enabling solutions and the value IBM InfoSphere MDM has brought to its customers.

What you will learn:

  • Why your MDM pitch doesn’t sound like your BI pitch did
  • Which conversations get the most traction with business executives
  • The primary and secondary success factors for sustainable master data

Jill Dyché

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