The Business Value Of Data Integration
The results of data integration surround us, enabling highly valuable business activities. Yet, we don’t always look past those activities to see data integration as the indispensable enabler that it is. For example, success in sales and service often depends on 360-degree views of the customer, which were assembled with speed and scale by data integration tools and techniques. Operational excellence results when performance bottlenecks are overcome and multiple business units share information via data integration solutions. Effective decisions depend on aggregated, calculated, and time-series data values in a data warehouse that wouldn’t exist without data integration. As the pace of business has accelerated, data integration has sped up to collect and integrate time-sensitive data at speeds unthinkable a few years ago. Likewise, data integration tools and users have embraced agile development methods, so organizations can reap the value of data integration solutions sooner.
What you will learn:
- Numerous use cases, illustrating the different kinds of business value that data integration provides
- How to express data integration’s business value to your peers and management
- How to plan and design data integration solutions for the greatest business value
- How new approaches are changing the data integration landscape
Philip Russom, Ph.D.