RESEARCH & RESOURCES

OnLine Customer Analytics and Beyond: Understanding Customer Behavior

Webinar Abstract
Companies who conduct business online, or whose entire business is tied to the web, have many things in common. Most notable is that they collect large and constantly growing amounts of data they need to analyze and report on. Understanding customer behavior, segmenting customers for market targeting, assessing the effectiveness of advertising or marketing campaigns, optimizing websites, or a host of other questions may mean the difference between business success and failure. Companies in online advertising, marketing, publishing or other web-related service providers may have a greater challenge in terms of data volume as well as the need to provide fast insight to their customers as part of their service. Off-the-shelf web analytics products don’t provide the detailed data or enable the flexible reporting, what-if analysis or predictive analytics that online businesses require, particularly when the web site data needs to be enriched with other enterprise data sources for a more comprehensive story. This means building analytic applications that meet your unique requirements.

What you will learn:

  • The challenges and opportunities for using online data to drive revenue and competitive advantage
  • The specific challenges of building analytic applications that deal with large volumes of online data as well as integration of other data sources
  • Case studies from online businesses who have successfully deployed high volume analytic applications
  • Technology designed to streamline the development of these applications

Mark Madsen

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