Profiting From Your Clickstream Data: Enabling More Granular Insight into Online Visitor Behavior
You want a complete picture of your company's performance. Yet web analytics shows you only what happens on the surface of your website, not how it affects other parts of the business. And data warehouses are typically focused on core financial and operational transactions without much thought about the online channels needed to manage them.
What's needed is a plan for integrated measurement that marries the strengths of business intelligence with the quickly changing analytical models in online marketing. In this webcast industry experts discuss the evolution of web analytics and what that means for the business intelligence environment.
You will learn:
- How to obtain far more insight than is possible with off-the-shelf web analytics software
- Requirements and recommendations for integrating web analytics data into the warehouse
- How to quickly process and load massive volumes of web log data into the data warehouse