RESEARCH & RESOURCES

TDWI's MDM Insight Online Event Day 1

Webinar Abstract
TDWI's MDM Insight Online Event was held June 16 & 17 and attended by hundreds of people. The sessions taught attendees how master data management can help companies enhance business process efficiency, connect more effectively with suppliers and customers, and drive higher sales and profits.

Jill Dyché (Baseline Consulting) and Philip Russom (TDWI Research) co-chaired this two-day, online event, featuring real-world case studies and moderated panels. Each day was a three-hour Webcast, which included:

  • How Intel approached managing supply chain and customer relationships to deliver business value with MDM
  • Forrester Research's recommendations for defining your MDM business case
  • Berkshire Life's "rules and the tools" for delivering effective master data to the enterprise

This webinar is June 16th, Day 1's session. This session covered:

9:00 – 9:20 a.m. PT

Opening and Introduction by Co-Chair Jill Dyché

"Best Practices in Planning Your MDM Initiative"

Moderator: Jill Dyché

Management guru Peter Drucker once said, “There is only one valid definition of business: to create a customer.” But creating, managing, and maintaining information about our customers—and our products, financial assets, and other master data—hasn’t been easy. Jill Dyché will open Day 1 with a discussion of MDM lessons learned, and where we’re headed in the next year, and beyond!

9:20 – 10:00 a.m. PT

Speaker 1: "Master Data Drives Business Value at Intel"

Greg Valdez, Director of Master Data Engineering, Intel

Intel Corporation faces a constant challenge of sustaining profitable growth with products that often become obsolete at a faster rate than they take to develop. Rapidly changing industry conditions also drive complex market segmentation and price pressures. These realities demand improvements in information solutions for managing supply chain and customer relationships, all of which are critically dependent on the availability of high quality master data. Mr. Valdez will discuss his experience at Intel in creating, driving and communicating strategies to highlight and deliver business value from master data management capabilities.

10:00 – 10:05 a.m. Intermission

10:05 – 10:45 a.m.

Vendor Panel Discussion – led by Jill Dyché

Moderator Jill Dyché will lead a vendor discussion exploring considerations for companies who are just starting out on their MDM journeys. Vendors will weigh in on their own customers’ experiences planning and designing best-practice MDM initiatives.

10:45 – 10:50 a.m. Intermission

10:50 - 11:30 a.m.

Speaker 2: "MDM in 2009: Your Business Case is the Key to Delivering Master Data"

Rob Karel, Principal Analyst, Forrester Research

Vendors continue their scramble to define and own this ambiguous market, but maturing MDM technology and expanding partner ecosystems do support much of the breadth and complexity needed to deliver that “single version of truth.” Unfortunately, technology was never the key inhibitor: MDM evangelists spend most of their time trying to convince senior management to support MDM initiatives, often with disappointing results. Economic challenges and shrinking IT budgets aren’t helping. In this presentation, Forrester Principal Analyst Rob Karel will present the firm’s latest market evaluation of the MDM landscape. He’ll consider a bottom-up approach to defining an MDM business case, highlighting quantitative and qualitative ROI for only the select functional organizations that best articulate and measure the business impact bad data has on their processes. This can create the momentum that will eventually deliver a cross-enterprise vision for master data.

11:30 – 11:35 a.m. Intermission

11:35 – 12:05 p.m.

Sponsor Q&A - Led by Jill Dyché

Sponsors will provide more in-depth information and highlight their solutions in this in-depth Q&A session.

12:05 – 12:15 p.m.

Wrap up discussion by Jill Dyché

In this wrap up, moderator Jill Dyché will highlight key points made during the on-line event, comment on findings, and set the stage for the practical tips promised for Day 2.

Jill Dyché, Philip Russom, Ph.D.

Content Provided by TDWI, IBM, Initiate, Melissa Data, Teradata Aster

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