RESEARCH & RESOURCES

Unlock Your Customer Data with Data Visualization and Customer Segmentation

Webinar Abstract
“Know your customer” is a long-standing piece of business advice. Your business environment is changing dramatically, while you have collected massive amounts of operational data about customers. How do you get more value from this information and take advantage of market opportunities? Most important, how do you identify trends and patterns in your most valuable corporate asset—your customer base? The combined use of data visualization and customer segmentation can provide a competitive advantage that enables your company to adapt and thrive in today’s environment.

You will learn:

  • Why operational clustering is an important component of customer analytics
  • How visual analysis can challenge what you think you know about your customers
  • Why data visualization is needed to understand customer segmentation

Richard Hackathorn

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