RESEARCH & RESOURCES

Using Predictions to Power the Business

Webinar Abstract
The most profitable form of BI involves modeling historical data to understand patterns and trends and applying these statistical models to new sets of data. Predictive analytics or data mining can yield tremendous benefits and insights to organizations that employ this practice. While some credit card companies and Wall Street firms may employ hundreds of statistical modelers to improve the ROI of core business processes, ordinary companies can also gain value from predictive analytics. All it takes is a savvy business analyst, substantial volumes of good quality data, a well-defined business opportunity, and executives who are willing to invest time and money into creating and disseminating the models.

You will learn:

  • Why predictive analytics is the most powerful form of BI
  • How to harness predictive analytics to deliver business value
  • How to get started with predictive analytics
  • How technology has made predictive analytics more accessible
  • How to utilize both structured and unstructured information for deeper insight

Wayne Eckerson

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