RESEARCH & RESOURCES

Predictive Analytics: Prospective Insight for Profitable Business Decisions

Webinar Abstract
This webinar offers a concentrated introduction to data mining terminology and methods, various business applications, as well as common risks, rewards, capabilities and limitations. Those in attendance will learn about competitive advantages, the industry standard process for data mining, and common pitfalls that often cause predictive analytics projects to fall short of their potential. This webinar presents the role of predictive modeling in enterprise decision support and the bottom line impact of new techniques and approaches.

You will learn:

  • Basic principles and terminology for data mining
  • Who is utilizing predictive analytics, and why
  • Project performance and maintenance expectations
  • Benefits of innovative applications
  • The pitfalls of overlooking a strategic foundation
  • How and when to get started

Tony Rathburn

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