Customer Data Integration: Managing Customer Information as an Organizational Asset

Webinar Abstract
Customer data is an organizational asset that should be managed broadly yet carefully via customer data integration (CDI), if the organization and its customers are to get full value from the data. The catch is that the barriers to turning customer data into an organizational asset via CDI are legion, including customer privacy, CDI’s business case, CDI’s complex technology stack, a dizzying array of vendor tools, and organizational turf wars.

You will learn:

  • A dollar-based business case that verifies a return for investments in CDI
  • The CDI technology stack, plus successful combinations of vendor tools and consulting services
  • Strategies for resolving cross-functional organizational issues, especially data ownership, governance, and change management

Philip Russom, Ph.D.

Content Provided by TDWI, IBM, Axciom, DataFlux, HP, Informatica, Syncsort, Teradata Aster, Trillium

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