RESEARCH & RESOURCES

The Shifting Data Continuum: Or Why your Data Warehouse Needs Unstructured Data

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Webinar Abstract
Structured data has long dominated the information content of data warehouses. Source data from operational applications and databases is almost exclusively structured. Data models within the warehouse are ruthlessly structured. And most reporting and analysis tools demand structured data. Focusing on structured data is a problem when it excludes the valuable information residing in unstructured and semi-structured data sources, which in turn hobbles decision making and organizational performance. Market data collected by TDWI shows that a dramatic change is coming that will correct the current imbalance of data sources. And you should prepare your data warehouse for the change.

You will learn:

  • Working definitions of structured, unstructured, and semi-structured data, plus how manifestations of these relate across the data continuum
  • How users surveyed plan to complete data warehouse content by integrating data from unstructured and semi-structured sources, not just structured ones
  • Why a data warehouse is a single version of the truth – but not the whole truth – without data from unstructured, semi-structured, and complex-structured sources
  • Business case for making a data warehouse the whole truth

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Philip Russom, Ph.D.

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