RESEARCH & RESOURCES

The State of Master Data Management

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Webinar Abstract
Ever wonder what other companies are doing to manage master data? TDWI surveyed 800+ data professionals and their business sponsors, and discovered that user organizations are managing master data more than ever before, as they combine analytic and operational approaches and grow into enterprise scope. This presentation quantifies the current state of users' practices for master data management (MDM), so Webinar attendees will have metrics for assessing the state of their own initiatives.

You will learn:

  • Differences among analytic, operational, and enterprise MDM practices
  • Intersections with other data management practices, especially metadata management and data quality
  • The MDM technology stack and its variations
  • Organizational issues, like data ownership, staffing, and governance

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Philip Russom, Ph.D.

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